Advanced Search Engine Optimization Course Details

You can learn how to increase your website's or business's exposure in search engine results, including Google and Bing, by enrolling in a course called Search Engine Optimization (SEO). The Zx Academy course covers a wide range of subjects, such as analytics, keyword research, content optimization, on-page and off-page optimization approaches, and website link-building strategies.

Digital marketers, entrepreneurs, small business owners, webmasters, content writers, and anybody else who wants to expand the online exposure and reach of their website or business will find this course to be very beneficial. You may enhance your company website's user experience, link-building strategies, and domain authority by taking this course. 

Additionally, you'll learn how to make wise decisions when optimizing your website and maintain current knowledge of the newest SEO tactics and strategies. In addition, the course will show you how to create captivating page headers and meta descriptions, optimize content for search engines, and track your progress and outcomes.

The fundamental techniques for search engine optimizing your website are covered in our online SEO course offered by Zx Academy. Study on-page SEO, link building, keyword research, and other topics. With our expertly guided SEO Training in Bangalore, you can improve your online presence and increase traffic to your website. Creating case studies and real-world projects will assist you in gaining hands-on experience with Google Analytics, Webmaster Tools, On-page and Off-page optimization, and SEO Audits.

Totally Hands-on Training

In this course, you will discover where to perform SEO, how to do SEO, and what to do when doing SEO.

Accreditation

After finishing the course, you are certified as a Google Ads Expert and SEO.

Interview Preparation 

Using our foolproof method, we assist our pupils in landing jobs.

Employment Support

Free Job Assistance Program to help you get employment after completing the course

Guidance

Take instruction and guidance from industry professionals with over nine years of expertise.

Sessions for Clearing Doubts

We walk alongside our pupils and address even the most foolish questions.

What will you learn in training?

  • The market's most comprehensive and exhaustive SEO course
  • Whether you work for a company or on your own website, perform SEO
  • Take control of other search platforms and Google search.
  • Individualized assistance from a kind and accommodating teacher
  • Only highly astute marketers employ intelligent SEO techniques.
  • You can rank nearly any page in Google search.
  • Make sure your company has a solid SEO strategy.
  • Learn about the operations of all search engines, including Google, YouTube, Amazon, and app stores for mobile devices.
  • To rule the internet, use the various search engines listed above. Discover SEO tips and tricks that no one else discusses. Advance your SEO knowledge from a novice to an expert.
  • Spend less than a thousand dollars on SEO advisors or companies.
  • Acquire knowledge of SEO for WordPress, Shopify, and other platforms such as Wix.

Who should take this training?

  • Marketing experts, web developers, and business owners are the main target demographic for SEO training.
  • Understanding how to optimize content for optimal reach, engagement, and conversion is one of the key takeaways from SEO training for marketers.
  • On the other hand, business owners can learn how to incorporate SEO into their marketing strategies to increase website traffic and generate more leads. Web developers can receive SEO training to ensure that their websites can rank higher in search engine results by learning the latest technical aspects of optimization.
  • Furthermore, SEO training can help launch or expand online marketing initiatives for businesses, non-profits, educational institutions, and private and public sector organizations.
  • Finally, everyone who wishes to comprehend the fundamentals of search engine optimization and how it impacts the functionality of their website should be able to obtain and benefit from SEO training.

What are the prerequisites for taking training?

The majority of SEO training programs are designed for individuals with prior technical experience. Understanding the foundations of web building, keywords, HTML/CSS, content marketing, and online advertising is advised before enrolling in an SEO course. Furthermore, having some familiarity with other web analytics tools and a fundamental understanding of Google Analytics may be helpful.

Why should you go for training?

Do you want your website to receive the greatest and most reliable traffic possible? As long as customers look for your products and services online, SEO, or search engine optimization, is the greatest approach to appear on search engines' first page. The need for SEO experts has increased due to the fast-paced nature of today's society, where people utilize the internet for nearly everything and everywhere. As a result, there is fierce rivalry to be found on search engines' first page and to be searched for. 

The phrase "First come, first served" is one we hear frequently. If we attempt to apply it to SEO, it becomes "First come, first crawled." Being at the top of the search engine results page is necessary to give you the opportunity to serve our targeted customers first. This is because if our target audience uses Google to search for a particular keyword, there is a greater likelihood that we will receive clicks and a higher ranking on the search engine result page.

Salary Trends:

Job descriptions, tasks, and responsibilities for SEO positions might differ significantly between companies. The typical pay in the United States varies based on the organization, size, and region, and can range from $52,000 to $70,000 or even more (Indeed.com). In India, salaries can range from Rs. 98K to Rs. 400K, according to PayScale.

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Advanced Search Engine Optimization Curriculum

What is SEO and why is it important?
Types of SEO
Difference between on-page & off-page SEO
How do search engines work?
Google SERP
Crawling, indexing, and ranking

What is CMS and WordPress?
Introduction to WordPress website creation
Static vs dynamic website
What are domain name and web hosting?
How to get a domain name and web hosting?
How to connect a domain with a hosting server?
How to install WordPress and activate your site?
How to choose a theme and install it?
Choosing right plugins
Setting up site favicon and logo
Creating web pages and adding them to the menu
How to create a submenu?
How to design a five-page website?
How to set the front page?
How to publish blog posts?
How to create categories and tags?
How to add posts to categories and tags?
Setting blog title and heading tags (H1-H6), images, videos
Anchor text: internal and external linking
URL renaming or rewriting
Featured image and excerpt
Widget customization (sidebar and footer)
Contact form 7
Practical Assignment

What are keywords?
Types of keywords
Long-tail and LSI keywords
How to do keyword research?
Keyword research tools

Keyword optimization
Title tag
Meta description
How to use heading tags?
Role of keyword density in content
Anchor text
What is the bounce rate?
What is keyword stuffing?
Plagiarism checker
Keyword prominence, proximity, and cannibalization
Image optimization (alt tag, title, compression)
How do permalinks matter in SEO?
SEO-friendly URLs and structure
Subdomains
Breadcrumbs
The golden rule for first-page ranking
Practical assignment

Introduction to technical SEO
HTML sitemap vs XML sitemap
Sitemap creation
Robots.txt file
Canonical tag optimization
Best practices for 404 error pages
301/302 URL redirection
Schema markup and structured data
Role of Open Graph tags in SEO
W3C validation
JavaScript and CSS optimization
How to increase page loading time?
How to perform an SEO audit of a website?

Introduction to off-page SEO
What are backlinks?
Importance of backlinks in SEO
Inbound vs outbound links
What is link juice?
Do follow vs no-follow backlinks
How to build quality backlinks?
What are Domain Authority (DA) and page authority (PA)?
Search Engine Submission
Free classified submission
Image submission
PDF submission
Social bookmarking
Forum posting
Guest blogging
Social bookmarking
Press release submission
Infographic submission
Web 2.0
Article submission
Video submission
Q&A submission
Practical Assignment

How to use Moz for SEO analysis of a website?
How to use Ahrefs for content ideas?

Introduction to Google Search Console
How to integrate a website to Search Console?
Performance and URL inspection
Sitemaps and coverage
Enhancement reports
Security and manual actions
Breadcrumbs
URL removal and disavow
Core web vitals
Page speed
Sharing user access

Introduction to Google Analytics
Setting up Google Analytics
How to link a website to GA?
Dashboard overview
Real-time reports
Audience reports- Overview, active users, lifetime value report
Acquisition report
Behavior report
How to track conversion
Creating goals and funnels
Creating remarketing audience
Creating custom dashboards and reports
Creating trackable links with UTM parameters
Integrating Google Search Console and GA

Like the curriculum?

Projects on Advanced Search Engine Optimization

Project 1: Investigation and analysis of keywords

Create the webpage's information structure using keyword research and an effectiveness index.

Project 2: SEO framework design

Site design and general information hierarchy should be the foundation of your website's SEO structure.

Project 3: Audit records for websites

Do a SWOT analysis of your website using the Simple Audit Template, then rank the actionable items according to importance.

Project 4: Construction of inbound links

Determine fresh aims for your website's inbound links and record the steps necessary to arrive at those targets.

Project 5: Plan for Marketing

Develop a comprehensive marketing strategy encompassing your target market, keywords, lead behavior flow, and measurable campaign objectives for your firm.

Project Resources

Advanced Search Engine Optimization Certification

You never have to miss a class at Zx Academy because all of the classes are recorded and given to the students for reference.

Search engine optimization (SEO) certifications serve as evidence of a person's expertise in and understanding of SEO tactics and strategies. A training program or exam pass are typically required to earn it. Industry-recognized training is offered by Zx Academy's SEO certification. A practical experience supervised by professionals in the field is guaranteed by a thorough curriculum.

The candidate needs to finish eighty-five percent of the OSL course or attend a full virtual batch in person.
Finalize five assignments:
One from each of Advanced Content Marketing & Advanced Web Analytics, and three from Advanced SEO

You will receive from us an industry-recognized course completion certificate upon completion of the training program.

Get certification or Get ahead with Zx Academy’s Certification or

Faq’s for Advanced Search Engine Optimization

The process of optimizing both the volume and quality of traffic to a website naturally through search engine results is called search engine optimization, or SEO. It guarantees that a website will be highly ranked when specific keywords are used in the search and that it will be readily accessed by search engines.

You must pay the course cost in order to register for the SEO Certification course and have access to the e-learning materials. You can access the course materials and their updates for as long as you live once you register with us. You can also access the e-learning stuff on our LMS.

All of the details about your learning support and mentors will be provided to you at the beginning of the SEO course. If you run across any problems, don't hesitate to get in touch. By calling the number listed on our website, you can reach us as well.

Obtaining this SEO certification does not require you to have any prior coding experience or knowledge. The SEO training can, however, proceed more simply if you have a basic understanding of HTML.

All students who have passed the Placement Readiness Test (PRT) and advanced to the placement pool are eligible for placement assistance from Zx Academy. Zx Academy students are hired by more than 500 leading MNCs and startups. Our alumni are employed by companies like TCS, Mu Sigma, Sony, Amazon, Microsoft, Google, and Ericsson.

It seems not to. Getting you into your ideal employment is the goal of our job assistance. It gives you the chance to look into competitive positions in the corporate sector and discover a well-paying position that fits your qualifications. Your performance during the interview and the recruiter's needs will always be taken into consideration when making the hiring choice.

Google does not directly use an SEO certification as a ranking criteria, but it does demonstrate your knowledge and proficiency in the subject. Put otherwise, your website's visibility or rating on Google will not be improved only by owning an SEO certification. With an SEO certification, however, you may improve your website's optimization and raise your chances of ranking higher on Google by using the knowledge and abilities you acquire.

An in-depth knowledge of search engine optimization, search engine algorithms, and marketing technologies is necessary for a number of tactics referred to as "advanced SEO." These techniques might offer you an advantage over your rivals and go beyond the fundamentals of SEO.

To improve your website internally, anyone can learn SEO best practices and employ SEO tools. In actuality, DIY SEO is where the majority of SEO specialists got their start. You too can become an SEO expert with a little patience, a few free SEO tools, and this guide on how to conduct SEO yourself.

To maximize a website's position in search engine results, each component focuses on a distinct issue. It normally takes one to three months to learn the fundamentals of SEO and up to a year to become fully proficient.

Reviews

Advanced Search Engine Optimization rated (5.0 / 5) based on 1 reviews.

Ravali

5
This has been one of the most exceptional training experiences I've ever had. I extend my gratitude to Zx Academy for their outstanding coordination and prompt responses. Thank you for facilitating such a valuable learning journey.

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