Pay-Per-Click Course Details

One of the most important aspects of digital marketing is pay per click (PPC), which calls for a solid grasp of keywords, target audience, market positioning, and much more. In addition to placing business advertisements on the first few pages of search results, the pay per click (PPC) specialists are in charge of converting leads. One of the highest paying roles in digital marketing is that of pay per click (PPC) specialist, which has enormous potential in both the present and the future markets.

Your advertisements reach the most precise target market by being seen in the most pertinent internet locations. Because pay per click (PPC) only charges you when someone clicks on your advertisement. Consequently, this raises your PPC campaigns' return on investment. When it comes to producing a larger return on investment, it is among the most successful marketing platforms.You may pay Google whatever you want to have them display your site's adverts at the top and right of the organic search results by implementing a pay per click (PPC) campaign. You deduct from your budget the current Cost Per Click (CPC) when someone clicks on your advertisement.

If you want to know more about Pay-Per-Click (PPC) training at Zx Academy, we are here to assist you.

Through pay-per-click online advertising, businesses may promote their brands and draw visitors to their websites. PPC ads that are successful can provide quantifiable and immediate benefits, expanding brand awareness globally and drawing in customers at the ideal moment. PPC offers numerous benefits to small business promoters.

It not only raises the company's profitability but also places it on level with industry leaders. However, the secret to maximizing these advantages is creating advertisements that will drive the most hits to a website. With our specialized training, we will introduce you to all the tools, technology, and industry insider tips that will maximize your return on investment. You will discover how to draw in the correct kind of clientele by utilizing bid management and search engine optimization solutions. You will get knowledge on how to become a master PPC marketer by learning how to properly use Google AdWords, keyword classification, campaign architecture, ad copy writing, display advertising, and other strategies. You will obtain a Course Completion Certificate from Zx Academy upon successfully finishing the course.

Highlights

  • Discover from Sector Experts

Engage in dialogue with qualified educators who are also business leaders. Learn, explore, listen, and put it to use!

  • Redesigned Curriculum

Use the most recent pay per click (PPC) advertising techniques to pick up the skills and comprehend every subject with ease. 

  • Practical Training

Practice, realistic case studies supported by theory, and practical activities can help you learn.

  • Support for Continuous Learning

Resources to further your learning include monthly webinars, e-books, tutorials, interview questions, and more.

  • Understand Complex Ideas

Learn the fundamentals of PPC and advance your knowledge with step-by-step instructions.

  • Assistance with Careers

To overcome obstacles and start a career as a PPC specialist in an organization, get career coaching.

What will you learn in training?

By enrolling at Zx Academy training you will become expert in the following:

  • Lookup Strategies

Enhance search marketing campaigns by incorporating fresh methods and resources. Building Up Brand Usage Using pay-per-click advertising to increase remember and brand affinity

  • Promote Purchasing

Investigate and comprehend the many influencing elements that enhance purchasing intent.

  • Assess Performance

Acquire the knowledge and competencies necessary to track and evaluate PPC advertising results.

  • pay per click (PPC) Plans

Develop the skills necessary to organize, create, and carry out a pay per click (PPC) advertising strategy. 

  • Optimal Methods

Discover the most effective marketing strategies using Pay Per Click advertising.

Who should take this training?

This pay per click (PPC) Campaign course is open to the following professionals:

  • executives in digital marketing
  • sales experts
  • experts in marketing
  • Supervisors of Marketing
  • Operators of Businesses
  • Graduates in business, engineering, management, etc. who aspire to become PPC specialists are entrepreneurs

What are the prerequisites for taking training?

You should be able to launch a command line shell and at least understand the fundamentals of computer use. It is highly advised that you read Introduction to Programming if you are new to programming. Learn Google Ads PPC easily if you are already familiar with C++ or any other Object-Oriented language.

Why should you go for training?

According to Marin Software, paid marketing makes up more than 40% of all digital marketing expenses and is the most efficient approach to target customers on the internet. For the following reasons, you should enroll in one of the top pay per click (PPC) training programs:

  • According to LinkedIn, PPC professionals can find over 2,000 employment opportunities in India and over 5,000 jobs available in the United States.
  • PPC specialists typically make roughly US$58,927 a year, according to Indeed.
  • These PPC specialists are in high demand from major global companies including HP, Gartner, Oracle, and more - Glassdoor 

Salary Trends:

A PPC analyst can earn up to ₹175,000 annually as a rookie, according to PayScale. Companies will pay anything from ₹600,000 to ₹800,000 annually for those with at least 4 years of relevant experience. Let's examine a few of the mean pay figures.

Are you excited about this?

Pay-Per-Click Curriculum

Creating a Google Ads Account
Apply and get $100 Ad Credit from Google

What are Keyword Match Types?
Diving Deep in to Keyword Match Types
What is Quality Score and its Importance
How to check the Quality Score of your Ad
How to use Keyword Match types to get better results

Keyword Research Tools
How to do Keyword Research

What are Ad Groups and why they are important ?
Ingredients of a Good Search Ad
Creating a Search Ad

Getting Started With Display Ads
Overview of Dashboard and UI
Targeting Audience with Pin Mode
Best Bid Strategy for Display Ads
Setting up Daily Budget
Defining the Audience for the Campaign
Content Targeting for Display Ads
Responsive Display Ads
How to create Custom Display Ads without Hiring a Designer
Creating GIF Ad Banners
Smart Display Ad Campaign
Gmail Ads Setup

Getting Started with Youtube Ads
Location and Language Targeting
Frequency Capping, Ad Scheduling and Device Targeting
Demographics and Audience Targeting
Different types of Bidding Strategies for Youtube Ads
Creating and Publishing Bumper Ads
In-stream Ads on Youtube
Video Discovery Ad
Non-Skibbale in-stream ad
Outsream Ads - how they work?
What is AD Sequence and how to use it on Youtube
Ad Sequence - Part 2
Universal App Campaign on Playstore

What is remarketing and how it works
Deploying Tracking Code in your website
Defining Audience for the campaign
Creating a Remarketing Campaign
Remarketing on Youtube
Retargeting your Youtube Viewers on GDN
Conversion Tracking

Linking Google Ads Account with Google Analytics
Creating Audience for Remarketing in Google Analytics
Remarketing with Analytics Audience
Remarketing with Google Tag Manager
Conversion Tracking with Google Tag Manager

Advanced Bidding Strategies For Search Ads
Tips To Advertise on Display Network

Like the curriculum?

Projects on Pay-Per-Click

Project: Real-time PPC Google Adwords Campaign

To Set Up & Manage An Effective Yahoo & Bing Adcenter Campaign, Google AdWords Campaign to Drive Traffic and Revenue.

Project: Project for Freelance Mystery Shopping

The people working on this project are typically independent contractors or volunteers who get paid a fee to carry out each mystery audit.

Project: Make a marketing strategy.

Comprehend the given business aims and objectives and develop a successful marketing plan to advertise your goods and services.

Project Resources

Pay-Per-Click Certification

After completing the Pay Per Click program, completing all related projects, and fulfilling all prerequisites, you will obtain your Advanced Certification in PPC from Intellipaat.

It is required that you pass the Advanced PPC certification exam on your first try.

To become certified after completing the training, you must pass the PPC exam.

This online Advanced PPC Certification test is limited to one try.

It has no bearing on anything. The certificate can be downloaded and used for as long as you want.

Get certification or Get ahead with Zx Academy’s Certification or

Faq’s for Pay-Per-Click

All of our courses are currently available online as interactive, live, trainer-led sessions where you may ask questions and receive direct instruction from the instructor.

Our instructors have worked as PPC advertising trainers in the past. They can also tell you about the application of what you are studying because they have practical experience.

Our courses can be organized in accordance with the requirements of the course and are taught via real-time, interactive virtual classrooms. Interactive learning is the main emphasis of our instruction. The majority of class time is devoted to practical exercises, stimulating conversations, and teamwork, all led by the trainer, who specializes in conversion-focused PPC advertising concepts and methods. The goal is to create workable solutions for real-world problems in a variety of settings, both large and small.

The session cannot be recorded, sorry. On our LMS, this program will automatically be recorded.

Yes, provided that the preferred batch is still available and you give at least 24 hours' notice, you may change your start date.

You may be certain of the finest caliber of work thanks to our 100% satisfaction guarantee policy. At Zx Academy, we work very hard to ensure that your time with us is really the best for learning. Under our 100% Satisfaction Guarantee, however, we will reimburse the course fee if, for whatever reason, your expectations are not fulfilled. Note*: Within ten to fifteen business days of the refund request, the money will be paid back to your account.

Certainly, group discounts are offered, and they start at three (3) people. The discount increases with the number of participants in a training session. You can usually get a 20% to 30% discount on the course charge if you register in groups. Check out the forthcoming schedules for further information.

PPC Course Synopsis. You will gain an understanding of the subtleties of Pay-Per-Click, display advertising, conversion optimization, and web analytics by taking this PPC training course.

You can rank higher in search results than organic content by using PPC. Flexibility: The ability to quickly update an advertisement once it is released is one of the best aspects about pay-per-click (PPC) advertising. If a keyword isn't producing the expected results, you can pause it and change the landing page as needed.

In principle, learning PPC is easy, but there are plenty of ways to get it wrong in practice. Avoid aiming for everything when it comes to maximizing the effectiveness of a PPC campaign.

Reviews

Pay-Per-Click rated (5.0 / 5) based on 2 reviews.

Rene

5
Thank you, Zx Academy, for providing top-notch Pay-Per-Click (PPC) training led by experienced trainers with real-time industry expertise. The hands-on experience training was invaluable. Highly recommend it!

Vanessa

5
I express my gratitude to Zx Academy for delivering highly proficient and skill-focused Pay-Per-Click (PPC) Training. The instructor brings valuable insights from enterprise and industry analysis, offering guidance to connect concepts with real-world industry use cases. I highly recommend enrolling in courses at Zx Academy.

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